Glossier Japan – Cultural Launch Concept & Social Campaign

 

Objective: Reimagine Glossier’s launch for the Japanese market by blending minimalist brand aesthetics with localized design cues.

Approach: Developed a cultural brief and target persona to align the visual tone with Japanese beauty preferences. Created a print ad and a series of Instagram visuals, reflecting clean imagery, thoughtful typography, and localized language treatment utilizing personal linguistic and cultural fluency.
 

Execution: Delivered a cohesive campaign suite—including an ad layout and five social posts—designed for digital-first engagement and cultural resonance.
 

Impact: The project showcases bridging of brand identity across markets, delivers polished digital assets, and applies research-led design thinking.