Isa Alex – Natural Skincare Web and Branding Redesign

 

Objective: Revitalize the Isa Alex skincare experience to highlight purity, simplicity, and global sourcing in a way that feels modern and inviting.

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Approach: Built on research into natural beauty branding and user-first digital experiences. Developed a clean visual language emphasizing neutral tones, soft typography, and botanical imagery.

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Execution: Designed homepage and product pages for desktop and mobile layouts. Focused on clarity, responsive structure, and brand consistency across all sections.

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Impact: Simplified and elevated the user journey, reinforcing Isa Alex’s values through both aesthetic and functional design components.