ISA ALEX
Rebrand and redesign of Isa Alex skincare to reflect clean, natural beauty and communicate the brand's message and philosophy: “globally sourced, straight from nature, better than botox.”

Isa Alex – Natural Skincare Web and Branding Redesign
Objective: Revitalize the Isa Alex skincare experience to highlight purity, simplicity, and global sourcing in a way that feels modern and inviting.
Approach: Built on research into natural beauty branding and user-first digital experiences. Developed a clean visual language emphasizing neutral tones, soft typography, and botanical imagery.
Execution: Designed homepage and product pages for desktop and mobile layouts. Focused on clarity, responsive structure, and brand consistency across all sections.
Impact: Simplified and elevated the user journey, reinforcing Isa Alex’s values through both aesthetic and functional design components.
