KōHana Rumworks – Brand Identity Refresh & Campaign Toolkit
 

Objective: Refine the Hawaiian agricole rum’s visual identity to transition from niche heritage to global lifestyle shelf presence.

Approach: Developed moodboards rooted in Oʻahu heritage, local textures, and cocktail culture. Crafted a clean visual system including typography, palette, logos, and layout structure with a nod to both tradition and modern minimalism.

Execution: Applied the toolkit across packaging label mockups, POS materials, and campaign visuals tailored for shelf display, e-commerce and social media.

Impact: Elevates KōHana’s visual presence with clarity and authenticity—ready for launch across digital and retail environments both within and outside of Hawaiʻi.