Oakley × NFL – Campaign Concept & Visual Direction

 

Objective: Craft a campaign that bridges Oakley’s athletic performance identity with the cultural power of the NFL for the launch of their collaboration featuring their PRIZM technology.

 

Approach: Through research into both brands' storytelling styles, I developed story boards and visual strategies that married sports imagery with design elements.

 

Execution: Delivered campaign boards including mock layouts for print ads, story boards for commercial ads, and social media concepts.

 

Impact: Demonstrated ability to ideate and visualize brand-driven campaigns with cultural relevance, flexible across digital and retail activations.