SIMPL Hydration was created by prescription eyewear company SportRx in the spring of 2021. It was set to compete with the likes of Nuun and various other on-the-go sports hydration brands, focusing on a formula that was more natural and light than heavy, sticky, and full of sugar. This project presents a style guide, branding, logo and packaging design, as well as website and email mock ups. Individual elements created in InDesign, style guide done in Illustrator; web design done in Figma.