SIMPL Hydration — Brand Campaign & Identity Toolkit

 

Objective: Develop a fresh, cohesive visual identity and adaptable campaign system for SIMPL hydration products.

 

Approach: Anchored by consumer research and wellness category trends, I crafted a moodboard and visual direction aligning minimal design with active lifestyles.

 

Execution: Delivered a full toolkit comprising brand visuals, social media assets, packaging concepts, and internal pitch decks—ensuring consistency across touchpoints.

 

Impact: The brand identity feels vibrant, modern, and cohesive—ready to engage both retail and digital audiences while offering flexible design assets to support future creative iterations.