top of page
SIMPL Hydration was created by prescription eyewear company SportRx in the spring of 2021. It was set to compete with the likes of Nuun and various other on-the-go sports hydration brands, focusing on a formula that was more natural and light than heavy, sticky, and full of sugar. This project presents a style guide, branding, logo and packaging design, as well as website and email mock ups. Individual elements created in InDesign, style guide done in Illustrator; web design done in Figma.
bottom of page